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GEO Score Calculator

Score Generative Engine Optimization readiness from 0–100 using BrandCitation’s published audit weights. Unchecked items show a concrete next step.

Technical GEO checks

Same weights as the public GEO checklist. Check what you already ship.

robots.txt present5 ptsCreate /robots.txt so crawlers know what to access.
AI bots allowed15 ptsDo not block GPTBot, Google-Extended, PerplexityBot, ClaudeBot, or similar agents with Disallow: /.
sitemap.xml present10 ptsSubmit a sitemap so search and AI crawlers discover all key pages.
/llms.txt present25 ptsAdd a machine-readable summary of your site for AI crawlers — highest-impact GEO signal.
Page title10 ptsEvery page needs a unique, descriptive <title> tag.
Meta description10 ptsWrite unique descriptions for each important URL.
Canonical URL5 ptsSet rel=canonical to prevent duplicate content confusion.
Open Graph tags10 ptsInclude og:title, og:description, og:image for social and AI previews.
Schema.org JSON-LD10 ptsAdd Organization, WebSite, FAQPage, or Article structured data.

GEO score

0/100

0 points earned · 9 checks remaining

Next steps

robots.txt present: Create /robots.txt so crawlers know what to access.
AI bots allowed: Do not block GPTBot, Google-Extended, PerplexityBot, ClaudeBot, or similar agents with Disallow: /.
sitemap.xml present: Submit a sitemap so search and AI crawlers discover all key pages.
/llms.txt present: Add a machine-readable summary of your site for AI crawlers — highest-impact GEO signal.
Page title: Every page needs a unique, descriptive <title> tag.
Meta description: Write unique descriptions for each important URL.
Canonical URL: Set rel=canonical to prevent duplicate content confusion.
Open Graph tags: Include og:title, og:description, og:image for social and AI previews.
Schema.org JSON-LD: Add Organization, WebSite, FAQPage, or Article structured data.

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GEO score FAQ

What is a GEO score?

GEO (Generative Engine Optimization) score is BrandCitation’s 0–100 technical readiness model: robots.txt, AI bot access, sitemap, llms.txt, titles, meta descriptions, canonicals, Open Graph, and Schema.org JSON-LD.

Why is llms.txt worth 25 points?

It is the single highest-leverage file you can add. Most competitors still do not have one, and it is the fastest way to give answer engines a canonical brand summary.

Is a high score the same as being cited?

No. A 100 means crawlers can find and parse you. Citations still depend on content, authority, and whether customers ask about your category. Use a BrandCitation scan for mention evidence.

Is this the same as the GEO checklist page?

Yes — this calculator uses the same weights published on /geo-checklist. The checklist explains each item; this tool scores them interactively.

Related free tools

Share of Voice Calculator → — Paste brand and competitor mention counts. Get each party’s share of AI-answer voice instantly.
llms.txt Checker → — Does your domain serve /llms.txt? The single highest-impact GEO signal. Free check in 5 seconds.
AI Robots.txt Auditor → — Find out which AI bots are blocked from your site. GPTBot, PerplexityBot, ClaudeBot, Google-Extended — all of them.

See if ChatGPT already recommends you

These tools fix one GEO signal. A BrandCitation scan shows whether ChatGPT, Perplexity, Gemini, and Claude mention your brand — and who they recommend instead.

Run a free scan $149 AI Crawler Audit